{"id":64650,"date":"2024-09-18T16:17:37","date_gmt":"2024-09-18T16:17:37","guid":{"rendered":"https:\/\/ferabrajan.com\/portal\/?p=64650"},"modified":"2024-09-18T16:17:43","modified_gmt":"2024-09-18T16:17:43","slug":"adios-a-los-tuppers-tupperware-se-declara-en-quiebra-tras-80-anos-de-operacion","status":"publish","type":"post","link":"https:\/\/ferabrajan.com\/portal\/2024\/09\/18\/adios-a-los-tuppers-tupperware-se-declara-en-quiebra-tras-80-anos-de-operacion\/","title":{"rendered":"\u00a1Adi\u00f3s a los tuppers! Tupperware se declara en quiebra tras 80 a\u00f1os\u00a0de\u00a0operaci\u00f3n"},"content":{"rendered":"\n

Tupperware,\u00a0cuyos envases de pl\u00e1stico se convirtieron en sin\u00f3nimo de almacenamiento de alimentos, se declar\u00f3 en quiebra luego de una lucha de a\u00f1os contra la\u00a0ca\u00edda de las ventas y la creciente competencia.<\/strong><\/p>\n\n\n\n

La empresa, que tiene 80 a\u00f1os de antig\u00fcedad, solicit\u00f3 la protecci\u00f3n del Cap\u00edtulo 11 en Delaware, <\/strong>donde dijo que buscar\u00e1 la aprobaci\u00f3n judicial para facilitar un proceso de venta de la empresa mientras sigue operando.<\/p>\n\n\n\n

La presentaci\u00f3n se produce tras prolongadas negociaciones entre la empresa y sus prestamistas sobre c\u00f3mo gestionar m\u00e1s de 700 millones de d\u00f3lares en pr\u00e9stamos.<\/strong><\/p>\n\n\n\n

Tupperware\u00a0<\/a>hab\u00eda estado advirtiendo desde 2020 que su capacidad para mantenerse en el mercado estaba en duda. La suerte de la empresa se recuper\u00f3 brevemente cuando los confinamientos por\u00a0el COVID-19\u00a0provocaron un aumento de la comida casera y, por ende, de las sobras. Las acciones de la empresa tambi\u00e9n tuvieron un per\u00edodo temporal de popularidad como acciones meme.<\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

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Sin embargo, esos vientos de cola se desvanecieron y, aunque los acreedores le dieron a la empresa un respiro<\/strong>, los ingresos siguieron cayendo. En junio de este a\u00f1o, la empresa ten\u00eda previsto cerrar su \u00fanica f\u00e1brica en Estados Unidos y despedir a casi 150 empleados<\/strong><\/p>\n\n\n\n

En la declaraci\u00f3n de quiebra,\u00a0Tupperware\u00a0enumer\u00f3 activos de entre 500 millones y 1000 millones de d\u00f3lares y pasivos de\u00a0entre mil y 10 mil millones de d\u00f3lares.<\/strong><\/p>\n\n\n\n

\u201cEste proceso tiene como objetivo brindarnos una flexibilidad esencial a medida que buscamos alternativas estrat\u00e9gicas para respaldar nuestra transformaci\u00f3n en una empresa digital y basada en la tecnolog\u00eda, mejor posicionada para servir a nuestros accionistas\u201d, dijo la presidenta y directora ejecutiva de Tupperware, Laurie Ann Goldman, en un comunicado el martes por la noche.<\/p>\n\n\n\n

\u00bfQui\u00e9n cre\u00f3 Tupperware?<\/h2>\n\n\n\n

El\u00a0fundador de Tupperware, Earl Tupper,\u00a0present\u00f3 sus productos de pl\u00e1stico al p\u00fablico en 1946 y, posteriormente, patent\u00f3\u00a0su cierre herm\u00e9tico flexible.\u00a0<\/strong>Los productos de la marca inundaron los hogares estadounidenses, en gran medida a trav\u00e9s de fiestas de ventas independientes organizadas en hogares suburbanos, lo que ayud\u00f3 a la empresa a dominar el mercado durante d\u00e9cadas.<\/p>\n\n\n\n

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Pero a medida que las fiestas se desvanec\u00edan y la competencia se intensificaba, sus productos ic\u00f3nicos se enfrentaron a una demanda debilitada. La empresa no pudo seguir el ritmo cambiante de la venta minorista y de los consumidores que se dirig\u00edan a Internet para comprar muchos de los productos b\u00e1sicos que Tupperware vend\u00eda. La\u00a0pandemia de COVID\u00a0<\/strong>impuls\u00f3 brevemente las ventas , pero el aumento de personas que com\u00edan en casa y compraban productos Tupperware no dur\u00f3 mucho.<\/p>\n\n\n\n

En 2022, la empresa todav\u00eda depend\u00eda de las ventas directas a trav\u00e9s de un ej\u00e9rcito de 300 mil vendedores aficionados<\/strong>. Pero los compradores adquir\u00edan cada vez m\u00e1s productos similares (y a menudo m\u00e1s baratos) en l\u00ednea. Iban directamente a Amazon o Walmart, y quienes quer\u00edan evitar comprar m\u00e1s productos de pl\u00e1stico pod\u00edan encontrar envases similares fabricados con envases m\u00e1s respetuosos con el medio ambiente.<\/p>\n\n\n\n

Al a\u00f1o siguiente, la empresa se vio envuelta en el frenes\u00ed de las acciones meme. Un precio desorbitado de las acciones ocult\u00f3 muchos de los problemas subyacentes de Tupperware y persisti\u00f3 a pesar de que la propia empresa advirti\u00f3 que ten\u00eda serias dudas sobre su continuidad.<\/p>\n\n\n\n

El a\u00f1o pasado, Tupperware reemplaz\u00f3 a su director ejecutivo y anunci\u00f3 sus planes de cerrar la f\u00e1brica. Pero no fue suficiente para evitar la fuga de efectivo y, al final, no fue suficiente para salvar a la empresa.<\/strong><\/p>\n\n\n\n

Con informaci\u00f3n de: https:\/\/www.elfinanciero.com.mx\/empresas\/2024\/09\/18\/tupperware-se-declara-oficialmente-en-quiebra-tras-80-anos-de-operacion\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tupperware hab\u00eda advertido desde 2020 que su capacidad para mantenerse en el mercado estaba en duda, luego de una lucha de a\u00f1os contra la ca\u00edda de las ventas.<\/p>\n","protected":false},"author":1,"featured_media":64651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[53,585,34],"tags":[1845,1846],"class_list":["post-64650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local","category-principal","category-puebla","tag-quiebra-financiera","tag-tupperware"],"yoast_head":"\n\u00a1Adi\u00f3s a los tuppers! 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